Who amongst these three is a more inspiring leader? - Abraham Lincoln (
It’s difficult to say… Let’s briefly see what these leaders are remembered for..
MG: Truth, simplicity, non violence.. Fight against the British and the Indian independence... Father of an entire nation. A leader who did simple things.. Yet had the mettle to inspire millions to follow him.
A: One of the most successful military commanders of all times. Conquered the entire world. He did not do small things. He did great things that continues to inspire us even centuries after his time..
Ok.. What have these leaders got to do with my original question on what is an attractive business? Here you go...
If we agree that shareholder returns is a reasonable measure on evaluating business attractiveness, there are three important components which constitute shareholder returns:
1. Margins
2. Asset Turnover
3. Leverage
That’s because
(Net Profit/ Sales) i.e. Margins X (Sales/ Assets) i.e. Asset Turnover X (Assets/ Equity) i.e. Leverage = (Net Profits/ Equity) i.e. Shareholders Returns
High Margin businesses are like Alexander. He did great things. It’s almost impossible for a common man to imitate his deeds. High margin businesses are like that.. They do big ticket deals. Small number of deals but great margins. It’s difficult to imitate them.. Eg. Fashion, Jewelry
DuPont Analysis is a great way to look at businesses. Understanding these levers of business can help us identify and profit from opportunities.